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Bridging the gap

Work Areas

Bridging The Gap


Connecting tribal farmers to urban customers.

Women Farmers

Native Rice Plantations

The tribals were living isolated in an area that was inaccessible by road during the harsh monsoon. As they did not have good connectivity to the outside world, they did not have access to better income opportunities.

Connecting Farmers to Customers

  • Taking the customers to the right market to bridge the gap between demand and supply and provide them with a wider platform for income generation.
  • Stalls at ‘Farmers Market’ in cities where people come to purchase organic and local foods.
  • Wild Food Festivals are organized where city folks are invited to villages.
  • Sale through the Sukhbhumi network: we promote the produce and products, take orders on social media, arrange tempo, and transport to local markets.
  • Getting the right and fair price for their organic produce.

Creating Women Entrepreneurs

We started working on activities aimed at engaging women in the villages, to create financial independence and increase their self-confidence where they can have a voice in
family decisions. These activities helped to connect women to the local and urban markets and to their community, where they have a voice and share their ideas to helped generate
successful women entrepreneurs. This was a commendable growth on their part as compared to the earlier status where their voice was not heard.

Bridging the Gap in Knowledge

Educational visits to farms and successful small business units, encourage learning from the outside world, exposing the village folk to different skills and developments in farming.

Vikri Melava

Earlier the villagers had no income from the sale of crops and no connectivity to urban
markets. To bridge this gap, we initiated a drive to connect tribals and customers to urban
customers through the Sukh Bhumi network.

Stalls and exhibitions and a special ‘Vikri Melava’, are organised in nearby urban areas
regularly to provide them with a platform and opportunity for better livelihood. City folk
also appreciate the availability of fresh and organic produce. We also hire tempos for them
to transport their produce to markets and exhibitions. The tribals are now connected to urban markets and customers and earn an income ranging from Rs. 6000 to Rs. 8000 per household per year.